In a session titled “Enhancing Market Valuation of Sports Clubs,” which took place during the second day of the ongoing Sports Investment Forum in Riyadh, experts underscored the significant transformation occurring within Saudi Arabia’s sports sector. They emphasized that the nation is evolving into a highly appealing environment for international investments in sports, marked by improvements in quality and professionalism.
The panel featured prominent figures such as Steve Kalzada, the CEO of Al Hilal Club; Fernando Ruiz Hierro, the CEO for Marketing and Events at Al Nassr Club; and Robin Potters, a partner and leader in strategy and transactions at Deloitte Middle East. Each brought valuable insights into the current landscape of Saudi sports and the potential for future growth and investment.
Steve Kalzada opened the discussion by highlighting the growing interest in the Saudi Professional Football League. He pointed out that the attractiveness of the league extends beyond merely attracting global superstars; it also encompasses the high quality of football and the robust competitive nature of the league. These factors are instrumental in enhancing the appeal for investors and subsequently increasing the market value of the clubs involved.
Fernando Ruiz Hierro followed suit by addressing the critical need for investment in young talent. He stressed that the Saudi league is not just focused on luring exceptional players but also plays an essential role in nurturing and developing these talents. Ruiz Hierro noted that this focus on player development positions Saudi clubs to become future hubs for delivering gifted athletes, thereby opening new avenues for investment and strengthening their market status.
Meanwhile, Robin Potters discussed the significance of the international partnerships that Saudi Arabia has established. He asserted that these collaborations are directly contributing to enhancing the market value of Saudi clubs through improvements in infrastructure, facilities, and sporting personnel. Potters also noted that the country’s successful bid to host the 2034 FIFA World Cup would create an opportune environment for sports investment, further cementing Saudi Arabia’s status as a global sports destination.
In summary, the session illuminated how Saudi Arabia’s sports landscape is undergoing a renaissance characterized by high standards, increasing professionalism, and a strategic focus on both global market integration and local talent development. The collaborative efforts of clubs and strategic partnerships with international entities are paving the way for a promising future in sports investment, making the Saudi league an increasingly attractive proposition for investors around the world. The anticipated hosting of major events like the World Cup aims not only to promote sports tourism but also to enhance the overall sports ecosystem within the kingdom, ultimately reinforcing Saudi Arabia’s place on the global sports map.
