The United Nations World Tourism Organization (UNWTO), a specialized agency of the United Nations, has commended the efforts of the Sustainable Rural Agricultural Development Program—commonly known as “Rif Saudi Arabia.” This recognition highlights the program’s pivotal role in promoting sustainable development and its integration with rural tourism, aiming to showcase the rich cultural heritage of rural communities across the Kingdom of Saudi Arabia.
This commendation was conveyed in a letter addressed to Ghassan Bakri, the Secretary-General of the “Rif Saudi Arabia” program, from Basma Al-Miman, the regional director for the Middle East at UNWTO. The letter praised the program’s initiatives that support and enhance rural tourism through the organization of various rural tourism events throughout different regions of the Kingdom.
Among the initiatives highlighted by Al-Miman is the “Rif Bazaar” event, which was organized by the program. This initiative serves as an exemplary model of cultural and artisanal richness characteristic of rural communities. It plays a significant role in fostering sustainable rural tourism while reflecting the essence of community partnership. The event offered a unique tourism experience that not only showcased the economic, cultural, and touristic significance of rural Saudi areas but also illustrated the program’s commitment to improving the quality of life for rural populations. This aligns well with the broader objectives of sustainable development.
Additionally, the program featured the “Shatana Rifi” event, which took place across five different regions. This initiative was aimed at promoting local tourism, emphasizing rural identity, and showcasing the Kingdom’s deep-rooted cultural heritage. Through such programs, the initiative contributes substantially to augmenting the visibility of rural regions—positioning them as vital economic and cultural tourist destinations.
Furthermore, the UNWTO has expressed its readiness to collaborate and partner with the “Rif Saudi Arabia” program. This willingness indicates a commitment to joint efforts in the areas of sustainable community development and the enhancement of rural tourism. Such collaborations promise to not only enrich local economies but also promote the preservation of cultural identities and community pride.
The acknowledgment from the UNWTO underscores the significance of integrating tourism with regional development strategies. By linking sustainable agricultural practices with rural tourism, the “Rif Saudi Arabia” program not only highlights the importance of cultural heritage but also provides an avenue for economic growth within these communities. The approach taken by the program represents a forward-thinking model that other regions could emulate, based on the principles of sustainability and community engagement.
In conclusion, the commendation of the “Rif Saudi Arabia” program by the UNWTO marks a significant milestone in enhancing the profile of rural tourism in Saudi Arabia. By offering platforms for cultural expression and economic opportunity, the program fosters a deeper understanding of the unique contributions of rural communities to the national heritage. The anticipated collaboration between UNWTO and the “Rif Saudi Arabia” program signifies an ongoing commitment to driving sustainable development within the tourism sector, ensuring that the richness of Saudi Arabia’s rural identity is celebrated and preserved for future generations.
