Strategic Partnership Evolving: Saudi Motorsports Company Teams Up with Jamil Motorsports to Host Middle East and World Rally Championships
Saudi Motor Sports Company Partners with Abdul Latif Jameel for Middle East Rally Championships
The Saudi Motor Sports Company has announced a strategic partnership with Jameel Motor Sports, a branch of Abdul Latif Jameel Motors, the authorized distributor for Toyota vehicles in Saudi Arabia since 1955. This collaboration aims to host the Middle East Rally Championship and the World Rally Championship for the first time in the Kingdom, under the auspices of the International Automobile Federation (FIA).
The signing ceremony took place at the Saudi Motor Sports Company headquarters and was attended by key figures such as Mansour Al-Muqbil, CEO of Saudi Motor Sports Company, and Munir Khoja, Executive General Manager of Jameel Motor Sports and Marketing Communications at Abdul Latif Jameel Motors.
As a title sponsor, Jameel Motor Sports will provide essential strategic support for the "Saudi Rally – Sponsored by Jameel Motor Sports," while the Saudi Motor Sports Company will manage all organizational aspects of the event. The rally is set to kick off in Jeddah from May 1 to May 3, 2025, as part of the third round of the Middle East Rally Championship. The event will be repeated later in the year as part of the concluding round of the World Rally Championship, scheduled from November 27 to November 30, 2025, also in Jeddah.
Mansour Al-Muqbil expressed his enthusiasm about the partnership, stating, "Our collaboration with Jameel Motor Sports marks a strategic step toward positioning Saudi Arabia on the global motor sports map. Hosting both the Middle East Rally Championship and the World Rally Championship for the first time in our country showcases our capabilities in organizing high-caliber events, enhancing national expertise, and increasing community engagement in this rapidly growing sport. Through this initiative, we aim to build a comprehensive ecosystem that boosts motor sports while creating an encouraging environment for local talent in accordance with the highest global standards."
Munir Khoja also shared his thoughts, describing the partnership as a pivotal moment in their ongoing efforts to support motor sports in the Kingdom. He remarked, "The hosting of the Middle East Rally Championship and the World Rally Championship under the umbrella of the ‘Saudi Rally’ is an extension of our efforts to advance the sports scene in Saudi Arabia, aligning with the nation’s ambitious future goals as outlined in Vision 2030. Through our collaboration with the Saudi Motor Sports Company, we hope to offer a unique experience that meets the expectations of fans while also opening broader horizons for both local and international talents."
This collaboration signifies a deeper commitment to enhancing Saudi Arabia’s profile in the world of motor sports, a domain that fits seamlessly within the broader vision of developing the country’s sports infrastructure and boosting tourism. The decision to host these prestigious rally championships underscores Saudi Arabia’s ambition to foster a vibrant sports culture that attracts international events and participants.
Additionally, the partnership will not only contribute to elevating the standards of motor sports in the region but will also have far-reaching impacts on local communities. By involving local talent and creating opportunities for young professionals in the sport, this initiative aims to cultivate a new generation of athletes and motorsport enthusiasts in Saudi Arabia.
The Saudi Rally is expected to attract a substantial audience, both locally and internationally, generating excitement and enthusiasm around the sport. It will also serve as a significant platform for showcasing the Kingdom’s capabilities to host high-profile events, thereby enhancing its global standing in the realm of sports and entertainment.
As Saudi Arabia continues to embrace its potential in various sectors, the upcoming rally championships represent a vital link in the effort to showcase the Kingdom’s rich culture and landscape, while promoting health, fitness, and community spirit through sport.
In conclusion, this strategic partnership between the Saudi Motor Sports Company and Jameel Motor Sports highlights a commitment to the advancement of motor sports in the region, reflecting a shared vision of growth and excellence as Saudi Arabia continues to push forward in alignment with its Vision 2030 agenda. The rally events promise to be a monumental step in solidifying the Kingdom’s place on the global motorsport stage.
